QUESTION: An international dairy company asked “Do men value different product attributes when selecting their brand of butter as compared to women?”

SALIENTIQ captured reviews from multiple sites and segmented these reviews by gender. We compared the difference in butter preferences between men and women. We took it a step further and looked at how consumers valued our client’s butter versus the competitors. The results would help the dairy company identify areas for improvement in their butter products and also areas to highlight in their marketing campaign.

QUESTION: “Are our international franchises performing at the same level as the US ones?”

Most restaurant franchises use mystery shoppers and other time-consuming and expensive approaches to determine whether the overall performance of their franchises is consistent around the world. Using SALIENTIQ’s Geographical Sentiment engine, we compared the performance of franchises in France and Turkey to those of the United States. The insights were generated by analyzing tens of thousands of reviews posted by customers around the globe.

While the sentiment regarding the food/meal was generally quite high for all three countries, the franchises in Turkey received substantially lower scores when it came to attributes such as the ‘Server’, ‘Atmosphere’ and ‘Location’. On the other hand, the chains in France need to drastically improve the overall ‘Service’ as the sentiment score for that attribute was very low as compared to their Turkish counterparts.

QUESTION: “What are the product attributes that consumers reference the most amongst the various leading toilet paper brands?”

Toilet paper is no laughing matter! As a commoditized product, if you’re in the toilet paper business, any insights you can get on consumers buying preferences are a huge benefit to your brand. SALIENTIQ set out to identify the consumer preferences for the top 3 leaders in the toilet paper category…you’d be surprised how many opinions consumers have on their favorite toilet paper brand. These “opinions” came in the form of product reviews from websites such as Walmart and Amazon.

While the 5 most popular attributes of toilet paper are the same, the extent to which consumers care about them is quite different. For example, consumers care a lot more about the size of the toilet paper roll for ‘Brand #3’ than they do for ‘Brand #2’. Considering that ‘Size’ ranks as the 3rd most important attribute for consumers, the marketing executives of Brand #3 can use this information to ensure that the size of their products is emphasized in their packaging and even their marketing campaigns.